This landmark book begins with the premise that an organization
must often fundamentally transform its business practices and
organizational culture to fully align with and realize the value of
product and process innovations. The methods and practices that are
set forth give readers the tools to create the essential
organizational transformations needed to meet the challenges of a
complex, rapidly evolving global economy.
Enterprise Transformation is organized into four parts:
* Introduction to Transformation begins with an introduction and
overview of the book. It then features a systems-oriented view of
transformation as well as a theo-retical perspective on the forces
that propel transformation and the nature in which transformation
is pursued.
* Elements of Transformation addresses issues of transformational
leadership and organizational and cultural change. Next, it
examines transformation principles and case studies relevant to
manufacturing, logistics, services, research and development,
enterprise computing, and quality management.
* Transformation Practices focuses on transformation planning and
execution, financing, bankruptcy, tax issues, public relations, and
the lessons learned from a variety of transformation
experiences.
* Transformation Case Studies features detailed studies of Newell
Rubbermaid, Reebok, Lockheed Martin, and Interface. This part also
considers transformation in academia with an overview of
fundamental change at Georgia Tech. These case studies demonstrate
the application of principles and practices and their
results.
The authors of this contributed work are senior executives, leading
consultants, and respected academics. Their experience in leading
enterprise transformation and supporting management teams is
unparalleled. Managers and executives from all industries, as well
as business students, will learn about the critical tools needed to
transform their organizations to keep pace with market demands and
surpass competitors.
